ZEE ENTERTAINMENT ENTERPRISES Ltd. (‘Z’) has promoted Tejkarran Singh Bajaj to business head for Zee 5 India.
In this role, Bajaj will be responsible for leading the platform strategy, driving growth across content, consumer engagement, monetization, partnerships and the overall digital ecosystem. he will also be responsible for spearheading the innovation and AI led initiatives for the platform. He will be based out of the company’s corporate office in Mumbai, and will report to Amit Goenka, president – Digital Businesses & Platforms, International Linear Business, Enterprise Technology and Broadcast Operations & Engineering. Further to the appointment, Siju Prabhakaran will transition to oversee the expansion of Zee 5 globally.
The company is taking consistent steps to accelerate its digital business, by enhancing profitability and building scalable growth. In order to fortify its presence in a rapidly evolving digital ecosystem, Zee 5 aims to further strengthen its content offerings, user experience and value-led integrations that will be imperative to unlocking new monetization avenues and achieving its long-term aspirations. Bajaj’s appointment is a firm step in this direction.
Bajaj has rich experience of over two decades across OTT, television, branded content, platform strategy, and audience growth. Previously, he was associated with Jio Studios as senior vice president and head – Originals, leading the original content business across genres, languages and OTT partnerships.
Bajaj has been a part of the founding leadership team at Zee 5, wherein he played a key role in shaping the platform’s early content strategy and commissioning several successful original titles.
Bajaj has also held leadership roles at Maxus (GroupM), NDTV, Endemol India, Miditech and Essel Vision Productions.
