ZEE ENTERTAINMENT ENTERPRISES Ltd (‘Z’) has onboarded over 12 brands for the FIFA World Cup 2026 across its Unite8 Sports liner TV channels and video streaming platform Zee5.
Mahindra is the co-presenting sponsor and Diageo the co-powered by sponsor, with Apple, Pernod Ricard, and Mondelez among other associated brands.
Discussions with additional brands across auto, FMCG, BFSI, beverages, technology, and lifestyle categories are ongoing, per an official release.
ZEE has introduced cross-platform advertising packages spanning television, digital, connected TV, social media, and on-ground activations.
Z COO – Advertisement Revenue, Sandeep Mehrotra, said: “We are delighted to garner an extremely encouraging response from brands across categories, which further reflects the immense potential of football and the FIFA World Cup 2026, as a key sport in India. Leveraging the robust capabilities across our linear and digital platforms, we have built an unmatched offering for advertisers that enables them to be a part of the entire fan journey, from discovery to engagement. Our integrated model is aimed at delivering stronger brand recall and measurable outcomes that combine scale with storytelling. We remain confident that the FIFA World Cup 2026 on ‘Z’ will set a new benchmark for sports monetization across the country.”
Z said it will continue to expand football’s reach in India through its broadcast and digital platforms.
