BUDWEISER 0.0 has launched a series of fan activations in India to mark 40 years of its association with FIFA, coinciding with the World Cup. The campaign began on June 11 with the unveiling of an interactive Lionel Messi mural in Mumbai, designed to respond to crowd cheers and voice-based engagement.
The launch was attended by former Indian football captain Bhaichung Bhutia and actors Ahan Shetty and Ibrahim Ali Khan, alongside a FIFA x Budweiser 0.0 experience showcasing memorabilia from the brand’s four-decade FIFA association.
The company will also organise match screenings across multiple markets in India during the tournament.
