ZEE ENTERTAINMENT recorded over 100 million viewers across its digital, linear, and social platforms over the FIFA World Cup 2026 opening weekend.
Zee5 garnered around 6 million viewers, with an average per-viewer engagement of over 190 minutes for live matches. Social platforms generated over 360 million views, while the company’s ‘Watchega’ campaign reached over 330 million. Unite8 Sports channels estimated a reach of over 25 million households.
A company spokesperson said, “We are encouraged by the strong response garnered for our FIFA World Cup 2026 offerings across all platforms. The scale of engagement witnessed over the opening weekend on our digital and linear platforms reflects the growing passion for football in India. With our multi-platform offerings, the focus has been on ensuring that the global sporting event is accessible to all, while delivering a seamless and uninterrupted viewing experience. We are constantly maintaining a steady dialogue with our viewers to gather their feedback, and our teams are continuously working to ensure that we continue to offer a quality viewing experience. As we continue this įourney, we remain focused on celebrating the spirit of football by bringing every match, every moment to life, across every home and every screen in India. We remain committed to further strengthening our platform capabilities and enhancing the overall viewing įourney as the tournament progresses, ensuring that every fan can enįoy the excitement of the World Cup without disruption.”
Zee5 complemented live match streaming with studio programming, expert analysis, and multi-language commentary. The company has also partnered with public viewing operators for match screenings and hosted multi-city fan park experiences across the country.
