JIOBLAST HAS APPOINTED Zohair Shaikh as Head of Marketing. Shaikh announced the move on LinkedIn, noting that the Indian esports sector is approaching a major structural turning point. He shared that “the most interesting industries are often the ones people underestimate before they become impossible to ignore.”
In his new role, Shaikh will oversee JioBLAST’s marketing portfolio, brand strategy, and community engagement.
“Esports in India is approaching that inflection point. What was once viewed as a niche is steadily becoming a cultural force, fuelled by creators, communities, technology, and an audience that continues to grow in both scale and influence,” Zohair added.
Shaikh most recently led go-to-market strategy and product monetisation at BigBang.Social. Earlier in his career, he co-founded digital marketing agency Jazzap and held senior roles at Interactive Avenues, Gozoop, Everymedia Technologies, aló, Span Communications, and Market Men Consumer Connect & Events.
