JERAI FITNESS HAS announced ‘Last One Standing’, a strength and endurance championship with Reebok as merchandise and fitness accessories partner.
The debut edition is scheduled for December 13, at Nesco, Mumbai, limited to 500 participants with a prize purse of Rs 21 lakh. Registrations are open at lastonestanding.in
Wrestler and MMA fighter Ritu Phogat has been named event ambassador and brand ambassador for Jerai Fitness.
The one-day championship features six events: Squats, Bench Press, Deadlift, Pull-Ups, Giant Bat Run, and Air Bike, testing strength, endurance, agility, and mental toughness. The competition is open to men and women above 18, with age and weight categories. Participants compete in group rounds, with cumulative points determining the overall winners across four categories. The championship will expand to other metros and school and college levels in the coming year.
Jerai Fitness & Ideator of ‘Last One Standing’ managing director Rajesh Rai said, “Today, convenience has reduced movement from our lives. Our bodies are capable of incredible strength, yet we challenge them less and less. Last One Standing is our way of bringing back that spirit of endurance, discipline, and resilience. This platform is not just for elite athletes, but for anyone and everyone willing to test themselves and push beyond their limits.”
Alongside the competition, the event will feature crowd engagement zones, recovery areas, live experiences, and fitness community participation.
