8Bit Creatives, a gaming talent management agency, has partnered with KICK, a livestreaming platform with over 110 million users, becoming its first official creator agency partner in India.
As part of the collaboration, 48 creators from the 8Bit Creatives roster, including Raj Varma (Snax), Lokesh Karakoti (Pahadi), Siddhant Joshi (Sid), Mithul Nayak (Binks), Harsh Paudwal (Goblin), Salman Ahmad (Mamba), and Yash Soni (Viper), among others, have joined KICK. The move signals a significant step in expanding opportunities for Indian gaming creators through new revenue streams, creator-first features, and access to a rapidly growing livestreaming ecosystem, a media release said.
With more than 500 million monthly hours watched, over 80 million channels, and 46 million+ daily live chats, KICK has built strong global communities around PC gaming and narrative-driven content. Through this partnership, 8Bit Creatives will play a central role in shaping KICK’s expansion strategy in India by leveraging its expertise in building and scaling creator-led fan communities, while connecting the platform with India’s highly engaged gaming audience. This will also enable more localized content strategies and formats aligned with Indian viewer preferences, including mobile-first gaming titles such as Battlegrounds Mobile India (BGMI), the release said.
Built on a creator-first approach, KICK offers a modern livestreaming platform designed to provide greater flexibility in content creation along with alternative revenue models. Since its launch in 2022, KICK’s Partner Program has ensured fair compensation for creators through a stream-based earnings system, facilitating payouts exceeding USD 200 million. Combined with the platform’s industry-leading 95/5 subscription revenue split, it is positioned as one of the most competitive monetisation frameworks in the livestreaming industry.
Over the years, 8Bit Creatives has built a strong roster of India’s leading gaming creators, including Naman Mathur (Mortal), Payal Dhare (Payal Gaming), Parv Singh (Regaltos), Krutika Ojha (Krutika Plays), and Gulrez Khan (Joker Ki Haveli), among others. The agency has also executed campaigns for over 100 brands across industries such as apparel, FMCG, personal care, HORECA, and entertainment, delivering tailored influencer marketing campaigns at scale, the release added.
