adidas launches Originals Sport campaign with Tate McRae

ADIDAS HAS INTRODUCED ORIGINALS Sport, a women’s training collection that combines adidas Originals design elements with performance-focused apparel. The launch is supported by a campaign featuring music artists Tate McRae and Emilia Mernes, alongside professional volleyball player Harper Murray.

The collection includes sports bras, leggings, tanks, layering pieces and a onesie. It incorporates performance technologies such as AdiSOFT, LYCRA® ADAPTIV and CLIMACOOL across selected products.

The range draws inspiration from the adidas Superstar tracksuit and adapts its design language for training apparel.

Commenting on the launch, Lisann Costello, VP Product Design Partnerships & Sports Marketing at adidas, said: “For years, there was an expectation that serious training came with a certain uniform. Today, women are redefining what performance looks like. They want workout wear that reflects who they are, not just what they’re doing. Originals Sport brings together the style heritage of adidas Originals with the performance expertise adidas is known for, allowing women to train without compromising between performance and self-expression.”

The collection was unveiled in New York City on July 22, 2026, and is now available in India through adidas’ website and retail stores. Prices range from Rs 4,999 to Rs 7,999.

Related Articles

- Advertisement -spot_img

Most Popular