THE FIFA WORLD CUP 2026 on Zee5 emerged as the most-watched OTT property in India, attracting an estimated 15 million viewers during the week of July 13-19, according to Ormax StreamView rankings. Nearly 40% of peak concurrent viewership came from matches played between midnight and 4 a.m.
Between June 1 and July 19, the tournament drove a 79% increase in watch time on Zee5, a 55% increase in daily installs, and new subscriptions. Tier 2 cities contributed over 45% of total watch time, while connected devices accounted for 53% of match viewing.
West Bengal emerged as the platform’s largest football market, followed by Maharashtra, Kerala, Karnataka, Tamil Nadu, and Delhi. While English accounted for the majority of viewership, strong consumption was also recorded in Hindi, Malayalam, and Bengali. More than two-thirds of FIFA subscribers went on to watch movies on Zee5, with half also exploring original series.
The FIFA World Cup 2026 marks a milestone in Zee5’s partnership with FIFA through 2034. The platform’s sports portfolio also includes the Bundesliga, ILT Season 5, and Tamil Nadu Kabaddi.
