MALABAR GOLD & Diamonds has announced MS Dhoni as its brand ambassador.
The partnership will be supported by an integrated campaign spanning television, print, digital, social media, radio, cinema, and out-of-home media across more than 450 stores globally, a media release said.
Dhoni is the only captain in international cricket history to lead India to victory in all three ICC white-ball tournaments.
The association aims to encourage consumers to choose jewellery backed by transparency, responsibility, and trust alongside craftsmanship, the release added.
