NIELSEN HAS LAUNCHED Ad Intel AI, an AI-powered platform that consolidates advertising data from multiple sources into a single interface. The platform is designed to help users analyse competitor activity, ad spend, creative execution, and market opportunities in real time. It is the first in a planned series of AI-led product launches over the next year.
Nielsen Chief Product Officer Akhil Parekh said, “The AI race relies on the most accurate data and that’s what Nielsen owns. We are the keepers of one of the largest studies of human behavior ever assembled, having captured how people spent their time for several decades. By combining AI with the industry’s most accurate and comprehensive data, we turn media fragmentation into market certainty. AI is the mechanism by which we will become faster, more accurate, more personalized and more indispensable to the clients who rely on us for media intelligence to drive their business.”
Nielsen said upcoming product updates will focus on connecting different stages of the marketing process — from planning through to outcomes — using AI-powered tools that support, decision-making rather than reporting alone, with rollouts expected over the coming year.
