VICTORIA, Australia: Bitget, the world’s leading cryptocurrency exchange and Web 3 company, Wednesday launched a new brand film about Lionel Messi to kick off their second-year partnership, with a continuation of the theme #MakeItCount.
This campaign aims to inspire everyone to push beyond limits and seize opportunities, transforming challenges into stepping stones toward success.
The new #MakeItCount 2024 film is a testament to the core values Bitget and Messi hold dear: Perseverance against all odds, any progress builds upon itself, and a positive mindset no matter what. The film showcases the determination of Messi from childhood, overcoming adversity to becoming the GOAT footballer with continued progress and a direct aim to achieving his goals. Bitget shares Messi’s commitment to making incremental improvements daily. From an unknown platform founded during the crypto winter, Bitget has emerged as one of the top 5 crypto exchanges.
To celebrate the new Messi film, Bitget will host a platform-wise competition starting from Jan 23 to Jan 30 with a prize pool of $20,000 worth of BGB, Bitget’s native token, as well as tickets to Inter Miami matches at the DRV PNK Stadium.
Following the new Messi film, Bitget also has plans to host on-ground Football Challenge events in emerging markets such as LATAM, SEA, and Turkey, where local communities are highly passionate about football and crypto adoption. In addition, the two parties will explore collaboration in the charity field under Bitget’s CSR initiative Blockchain4Youth, which is dedicated to empowering younger generations to embrace Web3 and blockchain while enhancing their knowledge of digital assets.
Bitget entered into a partnership with Messi in October 2022, becoming the only crypto exchange partner of the legendary Argentinean football player.
