MUMBAI: Bollywood superstar Hrithik Roshan has joined the Prime Volleyball League as brand ambassador for the third season of PVL.
Hrithik described the partnership as a “natural fit” for him. To spike things up, Hrithik engaged in a discussion about the upcoming season with some of the top volleyball stars who will be competing in the third edition of PVL.
PVL Season 3 is set to begin from 15 February and will be telecast LIVE on Sony Sports Network.
PVL, co-owned and exclusively marketed by sports marketing firm Baseline Ventures, will enter its third edition this year featuring nine franchises – Hyderabad Black Hawks, Ahmedabad Defenders, Kolkata Thunderbolts, Calicut Heroes, Kochi Blue Spikers, Chennai Blitz, Bengaluru Torpedoes, Mumbai Meteors, and the latest addition, Delhi Toofans.
Per an official releae, the second season garnered a total cumulative viewership of 206 million, as compared to 133 million from Season 1, with simultaneous broadcast in English, Hindi, Tamil, Telugu, and Malayalam on Sony Sports Network. With the second season of the league witnessing over 371 million impressions, 113.9 million views, 92 million reach, 5 million fan engagements across various digital platforms, the sport gained formidable traction through social media.
The match schedule and season dates for PVL Season 3 will be announced shortly.
