The Saudi Pro League (SPL) and adidas today unveiled a new partnership to promote football in the Kingdom of Saudi Arabia and drive sustained development in the years ahead. Commencing in February 2024, the partnership will see adidas become the Saudi top flight’s official match ball supplier, enhancing the Roshn Saudi League’s (RSL) global interest and commercial attractiveness while supporting continuous growth throughout the Saudi football pyramid.
Per an official release, RSL teams will play with the adidas ‘Oceaunz’ ball for the remainder of the 2023/24 season, from February to May. adidas will then provide an exclusive match ball featuring an upgraded colour palette for the 2024/25 season, beginning next August.
The deal comes at an exciting time for football in Saudi Arabia, with the RSL experiencing significant increases in global viewership and match attendance following an influx of world-class players.
Moreover, the partnership builds on adidas’ wider ambitions within the Saudi football sector. Having already signed a long-term deal with the Saudi Arabian Football Federation (SAFF), the brand has also enhanced its regional ambassador portfolio, signing some of the Kingdom’s top men’s and women’s national team players, including Farah Jefry, Saud Abdualhamed, Yasser Al Shahrani, and Mohammed Al Owais.
