The live-streaming and broadcast rights of the Pakistan Super League (PSL) has seen an increase of 113 and 45 percent for the 2024 and 2025 editions, respectively, the Pakistan Cricket Board has announced.
The total value of the PSL media deal is pegged at $30 million for two years, underscoring the primacy of T20 and franchise cricket.
ARY Communications Limited (ARY) submitted the highest bid, pursuant to a public tender process, to broadcast PSL 2024 and 2025 in Pakistan, up 45 per cent over the value for the last two years.
Meanwhile, Walee Technologies submitted the highest bid to live-stream PSL 2024 and 2025 in Pakistan, which sees an increase of 113 per cent from the value for the last two years.
The PCB Bid Committee has recommended the highest bids submitted by ARY and Walee Technologies to the competent authority for approval.
Chairman PCB Management Committee Zaka Ashraf said: “I want to congratulate ARY, Walee Technologies, the Pakistan Cricket Board, its management committee and the franchises on this historic moment. HBL PSL is a huge brand and it has a massive fan following.
“It is an unprecedented moment as the prices for both of these rights are unmatched. This is a testament to the growth of the HBL PSL brand and we are all waiting for HBL PSL 9 to begin now.”
ARY Digital founder and CEO, Salman Iqbal, commented: “I am delighted that ARY has once again come out as the highest financial bidder for HBL Pakistan Super League and that fans will be able to watch HBL PSL again on A Sports for the next two seasons.
“My team and I have always prioritised Pakistan and this bid process is another indication of the same where we have gone almost 50 per cent above the value we bid successfully in the previous cycle.
“Together with the Pakistan Cricket Board, ARY will work to further amplify the PSL brand in the next two seasons.”
Top T20 franchise league media rights
1. Indian Premier League: $6 billion for 5 years ($1.2 billion per year)
2. Women’s Premier League: $115 million for 5 years ($23 million per year)
3. Pakistan Super League: $30 million for 2 years ($15 million per year)
4. DP World International League T20: $120 million for 10 years ($12 million per year)
5. South Africa T20 League: $10 million per year approximately
Note: Seven Network and Foxtel won the broadcast right for all cricket in Australia last year for $1.5 billion, until 2031. It includes Australian men’s and women’s internationals as well as Big Bash League and Women’s BBL. Figures sourced from official announcements and industry estimates.
