TCM Sports has announced the appointment of Nobel Dhingra as the full service sports marketing and management company’s new chief operating officer, effective immediately.
With a strong legacy in Indian sports marketing, TCM Sports has consistently played a key role in shaping the commercial landscape of the industry. As the company sets its sights on global expansion, bolstered by its strong presence in Indian Subcontinent & the Middle East, and successful forays into international sports management.
Dhingra brings with him over 20 years of experience across sales, marketing, and category management with marquee brands such as Dabur Red, 7Up, Quaker Oats, and MakeMyTrip at renowned organisations including Dabur, Nestlé, PepsiCo, and MMT.
“We are thrilled to welcome Nobel Dhingra to the TCM family,” said Lokesh Sharma, managing director, TCM Sports. “His proven track record at marketing iconic brands, scaling digital businesses, and entrepreneurial acumen will be instrumental as we chart our next phase of growth and expand TCM’s global footprint. His values and passion for sports mirror the very ethos of TCM.”
Most recently, Dhingra transitioned from leading marketing efforts for large-scale brands to driving strategy and business growth in the digital space at MakeMyTrip. In 2023, he co-founded Vansaar, a fast-growing health and personal care startup, where he played a pivotal role in establishing the brand from the ground up.
TCM is confident that Dhingra’s diverse experience and strategic insight will accelerate its mission of redefining sports marketing both in India and across international markets.
Dhingra also brings a passion for sports to the role. He played competitive youth cricket in Chandigarh alongside several prominent names and is an avid golfer with multiple corporate team victories under his belt. His sports background has instilled in him a strong sense of teamwork and leadership qualities that align closely with TCM’s culture.
