NEW DELHI: Gaming platform SportsBaazi (formerly known as BalleBaazi) Thursday announced the appointment of Afghanistan’s top cricketer Rashid Khan as brand ambassador.
Per an official release, the decision to onboard Rashid Khan aligns “perfectly” with SportsBaazi’s revamped brand identity to offer exciting new formats and innovative user experiences to redefine fans interaction with sports. Known for his cricketing skills and versatility across various roles, Rashid Khan perfectly embodies the Baazigar spirit, driven by his passion and hunger for the game.
Rashid’s popularity and familiarity with the audiences will spotlight SportsBaazi’s key communication theme, ‘LIVE Mein Hai Vibe’. With a focus on the Watch and Play category, Rashid’s dynamic presence with his year-round showcase of skills for Afghanistan’s national cricket team and in franchise leagues like Indian Premier League (IPL), Big Bash League (BBL), Pakistan Super League (PSL), resonates well with the brand’s quest for someone who is always ‘LIVE’ and loves to play the game all the time. His popularity as one of the most-loved foreign cricketers in India will amplify the core message of SportsBaazi – ‘Play LIVE. WIN LIVE.’
Welcoming Rashid, Puneet Dua, CMO and co-founder of SportsBaazi, expressed, “Rashid Khan epitomizes the Baazigar spirit and has made a mark in the world of cricket with his skill and dedication, aligning perfectly with our vision. Through this association, we aim for Rashid to inspire our users to see challenges as opportunities for achieving success. Rashid has played a pivotal role in Afghanistan’s rise in world cricket, and we believe his representation will revolutionize the Online Fantasy Sports (OFS) industry.”
For SportsBaazi’s existing users, Rashid’s popularity has surged dramatically, especially after Afghanistan’s spirited performance in World Cup ‘23. Despite falling short of the semi-finals, it was their best World Cup campaign, and Rashid’s influence on the team is evident. With 72% of his 8.7 million social media followers being Indian, Rashid’s connection with fans, including SportsBaazi users, is undeniable.
SportsBaazi to achieve their ‘Watch and Play’ vision, recently introduced a concept where fans not only watch their favourite sports but actively participate in live skill games. This immersive experience brings fans closer to the thrill of live sports, encouraging them to test their knowledge about the sport and player dynamics.
