MUMBAI: Sony Sports Network, India’s official broadcaster for WWE, has launched two campaign films featuring South superstar Karthi alongside WWE superstars Kevin Owens and Sami Zayn.
The campaign ‘WWE means 100% pure sports entertainment’ aims to elevate WWE’s popularity in India in the South markets. The films showcase Sony Sports Network’s ongoing commitment to deliver content as the home of WWE in India.
Per an official release, the campaign films “truly bring alive WWE’s essence of ‘100% Sports Entertainment’ in its veracious sense”. The films, which are localized in Tamil and Telugu, to suit the taste of the target audience. In addition, this message is relayed by Karthi along with Sami Zayn and Kevin Owens in a never-before seen avatar, further adding to the appeal of the campaign. In the films, Kevin Owens and Sami Zayn, who have won the hearts of WWE enthusiasts during their Hyderabad visit, add a personalized touch by speaking in local languages.
Film 1: One for the Action (75 secs)
The film features Kevin, Sami and Karthi teaching a young thrill-seeker a lesson on how and why there is no need to perform risky bike stunts when you have WWE action LIVE on Sony Sports Network providing all the thrills.
Film 2: One for the Entertainment (55 secs)
The humorous film observes Karthi, Kevin, and Sami redirecting all curious onlookers, enjoying the excitement, of a public altercation to watch 100% pure sports entertainment action in WWE. More importantly, it conveys a message to spread love and cheer.
Speaking about the marketing initiative, Rajesh Kaul, chief revenue officer – Distribution & International Business and head – Sports Business, Sony Pictures Networks India, said: “The broadcast of WWE in Tamil and Telugu on Sony Sports Ten 4 has consistently witnessed an impressive viewership and our latest campaign, featuring South superstar Karthi alongside WWE Superstars Kevin Owens and Sami Zayn, launched in Tamil and Telugu, takes a significant step towards our promise to cater to the South market.”
Karthi added: “I am delighted to team up with WWE Superstars Kevin Owens and Sami Zayn to continue our promise to deliver all the thrilling WWE action live and exclusive in Tamil and Telugu on Sony Sports Network.”
Sony Sports Network is the destination for all the action and entertainment from WWE in India. Watch the LIVE coverage of WWE RAW every Tuesday, WWE NXT every Wednesday and WWE SmackDown every Saturday on Sony Sports Ten 1, Sony Sports Ten 3 (Hindi) & Sony Sports Ten 4 (Tamil & Telugu) channels at 6:30 am IST.
