MUMBAI: TAM Sports has released the TAM Sports-ICC Cricket WC 2023 Advertising Update, based on ICC CW’19 and ICC CW’23. The report is based on the first 39 matches of ICC CW’23 and for all the channels on which matches are telecast.
Count of channels during ICC World Cup’23 were 16.
The points (for 39 Matches) that are covered in this report include:
· Indexed Ad Volume growth of ICC CW’23 over ICC CW’19.
· Count of Categories, Advertisers and Brands ICC CW’23 over ICC CW’19.
· Top Categories, Advertisers and Brands of ICC CW’23 over ICC CW’19
· New Categories & Brands in ICC CW’23 compared to ICC CW’19 and vice-a-versa
Period : 5th Oct’23 – 7th Nov’23 (ICC World Cup’23)
Period : 30th May’19 – 24th Jun’19 (ICC World Cup’19)
Indexed Growth in Average Ad Volumes/Channel for ICC World Cup’23 Vs ICC World Cup’19
> ICC World Cup’23 witnessed indexed growth of 19% from first 39 matches in terms of avg. ad volumes per match compared to ICC World Cup’19.
Count of Categories & Advertisers in ICC World Cup’23 and ICC World Cup’19
> Count of Categories & Brands grew by 32% and 30% respectively in ICC World Cup’23 compared to ICC World Cup’19 during first 39 matches from both the World Cups.
Top Categories and Advertisers of IPL ICC World Cup’23 and ICC World Cup’19
> In ICC World Cup’23, Perfumes/Deodorant was the leading Category with 8% share of ad volumes. Perfumes/Deodorant, Pan Masala & Ecom-Wallets were the only common categories among top 5 of ICC World Cup’23 and ICC World Cup’19 in first 39 matches.
> Also, the top 5 categories together covered 32% share of ad volumes during first 39 matches of ICC World Cup’23.
> Among top 5 Advertisers, Vini Product was the only common advertiser between ICC World Cup’23 and ICC World Cup’19. The top 5 advertisers collectively added 32% share of ad volumes during ICC World Cup’23.
New Categories and Brands in ICC World Cup’23 compared to ICC World Cup’19 and Categories not in ICC World Cup’23 compared to ICC World Cup’19
> 50+ new categories and 195+ new brands advertised in 39 matches of ICC World Cup’23 compared to same number of matches in ICC World Cup’19 .
> Among the 195+ new brands, ‘Bharat Petroleum MAK’ was the leading brand followed by ‘Indusind Bank Indie App’.
