MUMBAI: TAM Sports has released the TAM Sports-ICC Cricket WC 2023 Advertising Update, based on ICC CW’19 and ICC CW’23. The report is based on the first 23 matches of ICC CW’23 and for all the channels on which matches are telecast.
Count of channels during ICC World Cup’23 were 16.
The points (for 23 Matches) that are covered in this report include:
· Indexed Ad Volume growth of ICC CW’23 over ICC CW’19.
· Count of Categories, Advertisers and Brands ICC CW’23 over ICC CW’19.
· Top Categories, Advertisers and Brands of ICC CW’23 over ICC CW’19
· New Categories & Brands in ICC CW’23 compared to ICC CW’19 and vice-a-versa
Period : 5th Oct’23 – 24th Oct’23 (ICC World Cup’23)
Period : 30th May’19 – 17th Jun’19 (ICC World Cup’19)
Indexed Growth in Average Ad Volumes/Channel for ICC World Cup’23 Vs ICC World Cup’19
> ICC World Cup’23 witnessed indexed growth of 24% from first 23 matches in terms of avg. ad volumes per match compared to ICC World Cup’19.
Count of Categories & Advertisers in ICC World Cup’23 and ICC World Cup’19
> Count of Categories, Advertisers & Brands grew by 29%, 2% and 24% respectively in ICC World Cup’23 compared to ICC World Cup’19 during first 23 matches from both the World Cups.
Top Categories and Advertisers of IPL ICC World Cup’23 and ICC World Cup’19
> In ICC World Cup’23, Perfumes/Deodorant was the leading Category with 9% share of ad volumes. Perfumes/Deodorant & Ecom-Wallets were the only common categoies between ICC World Cup’23 and ICC World Cup’19 in first 23 matches.
> Also, the top 5 categories together covered 33% share of ad volumes during first 23 matches of ICC World Cup’23.
> Among top 5 Advertisers, Vini Product & FX Mart were the only common advertisers between ICC World Cup’23 and ICC World Cup’19.The top 5 advertisers collectively added 32% share of ad volumes during ICC World Cup’23.
New Categories and Brands in ICC World Cup’23 compared to ICC World Cup’19 and Categories not in ICC World Cup’23 compared to ICC World Cup’19
> 45+ new categories and 165+ new brands advertised in 23 matches of ICC World Cup’23 compared to same number of matches in ICC World Cup’19 .
> Among the 165+ new brands, ‘Bharat Petroleum MAK’ was the leading brand followed by ‘Mahindra XUV 700’.
