The International Cricket Council (ICC) Tuesday announced Indian cricket legend Sachin Tendulkar as the global ambassador for the Men’s Cricket World Cup 2023.
The Master Blaster, who has featured in six 50 over World Cups in his decorated career, will walk out with the World Cup Trophy before the opening match at the Narendra Modi Stadium in Ahmedabad, declaring the tournament open.
The biggest Cricket World Cup ever will also witness an eclectic cast of ICC ambassadors – West Indies legend Vivian Richards, South Africa’s AB de Villiers, England World Cup-winning skipper Eoin Morgan, Australia’s Aaron Finch, Sri Lanka spin great Muttiah Muralitharan, New Zealand’s Ross Taylor, India’s Suresh Raina and ex-captain Mithali Raj and Pakistan all-rounder Mohammad Hafeez.
The cricket legends will lend their support and elevate the spectator experience by placing fans at the centre of the action, bringing them closer to the game than ever before through meet and greets whilst sharing expert analysis that will be made available via the ICC Online Media Zone. They will also be seen in attendance for select matches across the country, further adding to the excitement of the highly anticipated World Cup.
Claire Furlong, ICC general manager, Marketing & Communications, said: “It’s a real honour to have Sachin as our Global Ambassador as we celebrate the one-day game and get set for what we know is going to be the biggest Men’s Cricket World Cup ever. He is joined by nine fellow legends of the game who will bring the fans closer to the action and we can’t wait for it all to begin.”
The World Cup will begin on Thursday with defending champions England taking on New Zealand in Ahmedabad. A total of 48 matches will be played across 10 venues, culminating in the final on 19 November.
