MUMBAI: While SIS is currently present in Mumbai & Bengaluru, the partnership with Meraki Sport & Entertainment, an integrated sport marketing and consulting firm has announced a partnership with Sisters in Sweat (SIS), anchored on significantly scaling the community, through pan-India events & experiences.
Established in 2017 by Swetha Subbiah and Tanvie Hans, Sisters in Sweat (SIS), is today India’s largest sport & wellness community, exclusively for women. With an active community size of over 15K, the core focus at SIS, is to reduce physical inactivity amongst women.
Swetha Subbiah, co-founder SIS said, “we are excited to embark on the next phase of our journey in partnership with Meraki. Given their expertise in engaging & enhancing communities, we are confident of expanding our reach and inspiring more women to embrace the joy of fitness. We are a community of empowered women, creating
communities to empower women, through sport, fitness and wellness and our joint common vision is to systemically break societal & cultural barriers that restrict the participation of women in many forms of physical activity.
Commenting on the partnership, Sharba Tasneem, Head – Talent & Key Accounts, Meraki Sport & Entertainment said, “It’s an absolute privilege to partner with SIS and create events & experiences that strengthen social connections and enhance physical & psychological wellbeing amongst women. With women driving 70-80% of all consumer
purchasing decisions, our core focus will also be to elevate the proposition, allowing brands, an uncluttered opportunity to engage with a relevant demographic.”
