MUMBAI: Sling Mobility, Sri Lanka’s EV two-wheeler, on Tuesday, was roped in as Official Partner for the forthcoming Lanka Premier League (LPL) 2023. The league which is in its fourth year is all set to witness a galaxy of global cricket stars fighting for the coveted title, a media release said.
Announcing the deal Anil Mohan, Chief Executive Officer of IPG, the rights owner to Lanka Premier League, expressed happiness at the collaboration as it gives more sustainability to this power-packed tournament.
Speaking on the collaboration, Chief Executive Officer of Sling Mobility, Love Yadav, commented, “Cricket is more than a sport in South Asian region and has a passionate following. It was about time that a young brand like Sling Mobility launches itself with cricket and a league that is fast gaining prominence across the region and is pride of Sri Lanka.”
“The partnership with Sling Mobility only shows how the tournament is getting bigger with every edition of LPL. The association will go beyond financial gain and in the cause of promoting cricket in the Island country,” said Anil Mohan. The tournament comprises Colombo Strikers, Dambulla Aura, Galle Titans, Jaffna Kings and B-Love Kandy, each representing different regions from the Island. Each team will compete in a series of matches to be held in Kandy and Colombo. LPL will commence on July 30, while the finals will take place on August 20, 2023. The tournament is expected to reach more than 200 million viewers across the globe through Star Sports network, the release said.
