MUMBAI: Zee Entertainment Enterprises Limited (ZEE) announced that the second season of the world’s second most watched T20 cricket league – DP World ILT20, sanctioned by the Emirates Cricket Board will air live across the company’s linear channels and OTT platform ZEE5.
The second season promises enthralling cricket action in Abu Dhabi, Dubai and Sharjah in January and February 2024 with the finest players from the cricketing world being retained by the six franchises – Abu Dhabi Knight Riders, Desert Vipers, Dubai Capitals, Gulf Giants, MI Emirates and Sharjah Warriors, a media release said.
Rahul Johri, President – Business, Zee Entertainment Enterprises Limited, said, “We are delighted with the overwhelming response DP World ILT20 received in its first season, generating a massive 367 million worldwide reach across TV and Digital platforms. The second season comes with an even bigger promise of an unparalleled
cricketing action with the world’s top T20 cricketers retained by the six teams. DP World ILT20 Season 2 will continue to entertain viewers not just in India but across the world and build our sports business.”
General Secretary ECB Mubashshir Usmani, commented, “DP World ILT20’s inaugural season was a roaring success. The tournament made waves worldwide through the presence of T20 superstars, quality cricket, world class production and a broadcast partnership which generated a reach of more than 367 million across TV and digital platforms. We are once again delighted to partner with Zee Entertainment Enterprises Limited for Season 2 and our aim is to even better the outstanding broadcast numbers from India and around the world that we gathered from the inaugural season.”
