FANTASY GAMING PLATFORMS made Rs 28 billion in gross revenue during the IPL season in 2023, with 61 million users participating on these platforms, a report by Redseer Strategy Consultants said.
This was a 24 per cent jump in gross gaming revenue from Rs 2,250 crore in IPL 2022, and the market has grown at a CAGR of 30 per cent since IPL 2019, according to the report.
“The top three platforms captured 96 per cent of the market share during the IPL 2023, and had an average revenue of Rs 458 per user for the season,” said Ujjwal Chaudhry, partner at Redseer.
The influx of new users led to an 11 per cent increase in cash users during the season, with the average spend per match of Rs 127 per user.
The excitement of IPL also trickled into non-IPL sporting events during the season, contributing to 13 per cent of the revenue, he added.
Redseer estimates that a total of Rs 10,000 crore was spent on advertisements in which BCCI, franchise and broadcasters earned 65 per cent of the total spend as direct revenue.
The remaining 35 per cent of indirect revenue was earned as ad revenue by social media platforms, traditional media, and other internet platforms.
