MUMBAI: ‘Incredible IPL School Quiz’, an initiative launched by Star Sports, official television broadcasters of the TATA IPL 2023, to engage young cricket fans across the country for the marquee tournament, has recently concluded the initial phase.
The initial phase attracted over 1.93 lakh participants, the highest number of unique participants in an online quiz to date. More than 9,140 unique schools have participated in the quiz.
The defining feature of the quiz has been the seamless integration with the IPL broadcast on the Disney Star Network into an online quiz using the ‘Incredible Question of the Day’ feature, which has tested the knowledge of young minds. As the quiz enters its zonal rounds, top five schools from each zone will compete in the zonal finals on May 10th. The zonal finale will determine the top eight teams from across the country, who will then receive a unique opportunity to compete in the national finale on May 16th at the Star Sports studio in Mumbai.
The continuous engagement with schools and children has helped Star Sports witness growth in viewership among kids (2-14 years), a big fillip for brands targeting the consumer cohort. Around 10 crore kids tuned in to watch the live broadcast of the first 38 games, an increase of 61% over the last edition.
