BENGALURU: Royal Challenge Packaged Drinking Water, a surrogate brand of the Diageo Group, Friday announced its association with four Indian Premier League franchises – Royal Challengers Bangalore, Mumbai Indians, Sunrisers Hyderabad, and Rajasthan Royals – as an official partner for the ongoing IPL season.
This year, Royal Challenge Packaged Drinking water will take the celebrations that come to town with the cricket season a notch higher by identifying the bold moments of every match and presenting the world with the #NayaShers of the season! Not just that, three #NayaShers from each team will encourage the viewers to participate in a fun contest called #NayaSherSpotted to win big!
Royal Challenge Packaged Drinking Water will give the audience a chance to win autographed merchandise and watch the Finals all-expenses paid by participating in a fun yet engaging contest. The task at hand is simple – every time the viewer spots the new Royal Challenge Packaged Drinking Water ads featuring the T20 team players, they must take a picture/screenshot, and share the same with the hashtag #NayaSherSpotted on their social media, tagging the brand handles. And voila, they become part of the contest!
Speaking about this association, Ruchira Jaitley, executive vice president and Portfolio head, Marketing, Diageo India, said, “…this cricket season is the perfect platform to identify players who change the game, who we call the Naya Shers to bring alive the bold moments from the field. To further add to the fun and entertainment, we are excited to give fans a chance to win autographed merchandise and a chance to win an all-expenses paid trip to the finals of the tournament.”
The fans of the teams in Maharashtra, Madhya Pradesh, Odisha, Telangana, Rajasthan and Karnataka can follow the hashtag #NayaSherSpotted and participate to win!
