NEW DELHI: Bira 91 Thursday announced the launch of two limited-edition beers – 022 Session Ale and 011 Gully Pilsner and customized merchandize that pay homage to the Mumbai Indians and Delhi Capitals teams.
As the official partner of both teams, Bira 91 has carefully crafted bespoke brews and merchandize that are inspired from the essence of Mumbai and New Delhi. The limited-edition beers boast the cities’ unique and heritage landmarks as its key packaging design elements.
Bira 91’s 022 Session Ale and 011 Gully Pilsner take their names from the dial codes of the cities. The ‘022 Session Ale’ is a fitting tribute to Mumbai Indians and its hometown, delivering a crisp and smooth texture complemented by sweet hoppy notes. Meanwhile, the ‘011 Gully Pilsner’ is infused with pilsner malts and noble hops, culminating in a refreshingly floral hop finish that aptly mirrors the bold yet chilled-out vibe of Delhi Capitals. Fans can now enjoy these unique and unforgettable flavors while rooting for their home team.
The brand has also introduced a customized barware collection for both Mumbai Indians and Delhi Capitals, available on the Bira 91 Merch Store.
022 Session Ale
The 022 Session Ale takes its name from the city’s dial code and boasts a smooth and well-balanced texture. The beer has been blended with German noble hops, pilsner malt, and Munich malt, resulting in a delicate hop flavor with a touch of sweetness. This beer style is a great choice for those who prefer a lighter beer with an ABV of 4.5% and a bitterness scale of 20.
011 Gully Pilsner
The 011 Gully Pilsner is blended with the freshest noble hops and two-row barley. This pilsner-style brew is a balance of smooth malt flavors and a floral hop finish.
Merchandise
The barware collection branded separately for the two teams includes a beer bucket, metal bottle opener, 3D coasters, and team glassware. Customizable beer koozie, featuring a customer’s name front and centre is also a part of it.
022 Session Ale and 011 Gully Pilsner will be available in 330ml bottles and 500ml cans across Mumbai and New Delhi. The merchandise will be available exclusively on Bira 91’s merch store.
