The ICC Sunday unveiled the brand identity of the World Cup 2023 India, 12 years to the day after India’s win at the 2011 World Cup at the Wankhede Stadium in Mumbai.
Six months out from the flagship men’s ODI event, the Cricket World Cup has been developed with the ‘Navarasa’, nine emotions the game’s audiences experience during the high-stakes action.
A term in Indian theatre, the Navarasa has been reimagined in a cricketing context, using symbols and colour to depict the emotions fans feel while living the drama and excitement of a World Cup match: joy, power, anguish, respect, pride, bravery, glory, wonder and passion, feelings which represent the reactions that a Cricket World Cup evokes.
Seven of the ten teams are confirmed qualifiers for World Cup 2023. The eighth spot will be taken by the eighth-placed finisher of World Cup Super League, with the final two decided by the World Cup Qualifier in June and July.
As teams jostle for the final three spots, ICC chief executive Geoff Allardice says excitement is building.
“We are delighted to reveal the ICC Men’s Cricket World Cup 2023 brand, showcasing the raw emotion and enjoyment that cricket brings to fans across the world through the Navarasa.
“We have an exciting six months ahead of us as we build up to deliver the biggest Cricket World Cup ever.”
