BENGALURU: Premier global nutrition company Herbalife has partnered with the Board of Control for Cricket in India (BCCI) to become one of the official partners of the TATA Indian Premier League (IPL) for the season 2023.
IPL 2023 is scheduled to be played in the country from March 31 to May 26.
BCCI secretary Jay Shah said, “We are pleased to welcome Herbalife on board as an Official Partner for the 2023 edition of the TATA IPL. The IPL today is a benchmark among the most successful sporting leagues in the world and we are glad to partner with a trusted global brand like Herbalife which is renowned for its science-based sports nutrition products. Their deep understanding of the nutritional needs of athletes makes the brand a perfect fit with the IPL.”
IPL chairman Arun Dhumal noted: “We believe this association will offer an opportunity to gain greater understanding of wellbeing and nutrition on and off the field and have an impact at the various levels of cricket as well.”
Ajay Khanna, senior vice president and managing director at Herbalife India, said, “We are thrilled to be associated with one of the biggest sporting events in India and worldwide. Herbalife is known for its association with hundreds of world-class athletes and sporting events. It is a matter of pride for us to add IPL to that list. It is an exciting time for cricket, and this partnership truly reflects our passion for this incredible sport. This also bolsters Herbalife’s mission for better nutrition, empowering people to achieve their full potential through healthier choices for health and wellness.”
Herbalife sponsors more than 150 athletes, teams and events around the globe. In India these include Virat Kohli, Mary Kom, Manika Batra, Lakshya Sen, and recently signed Smriti Mandhana and Palak Kohli.
