MUMBAI: Viacom18 Wednesday announced former India cricket captain and four-time IPL-winning skipper MS Dhoni as their brand ambassador.
Dhoni will amplify the network’s vision for making live sports viewing synonymous with digital.
Dhoni will work with Viacom18 to make digital the preferred platform for fans to watch their favourite sport. The Chennai Super Kings icon will participate in several network initiatives featured on the JioCinema, Sports18 and his social media accounts.
Fondly known as ‘Thala’, he will feature in JioCinema’s upcoming TATA IPL campaign.
“MS Dhoni’s leadership and game-changing abilities are well-documented, but his humble and grounded personality resonates with the digital natives, who value authenticity and transparency,” said Viacom18 – Sports CEO Anil Jayaraj. “Dhoni has set unparalleled benchmarks and evolved rapidly, which aligns with our vision and proposition on how sports viewing is best experienced on digital.”
“The peaks MS Dhoni continues to scale come through his innate ability to adapt and innovate, and that makes him a perfect fit for Viacom18’s ground-breaking digital-first offerings,” said Dhoni’s manager (Midas Deals), Swaminathan Sankar. “Dhoni’s pan-India appeal will fortify the network’s ambition to reach out to every possible cricket fan and sports viewer.”
The 2023 season of TATA Indian Premier League tips off March 31 with defending champions Gujarat Titans taking on Dhoni-led Chennai Super Kings at the Narendra Modi Stadium in Ahmedabad.
All matches will be live on JioCinema for no cost this season. In addition, JioCinema will offer 4K feed, multi-language and multi-cam presentation, interactivity through stats pack and Play Along feature throughout the 2023 edition of TATA IPL.
JioCinema is currently live-streaming all matches of the ongoing inaugural edition of the the Women’s Premier League in five languages – English, Hindi, Tamil, Telugu and Kannada.
