NEW DELHI: Cybeart, a leading gaming chair brand across Canada, India and Middle East, has partnered with Indian Premier League franchise Mumbai Indiansas MI’s official merchandising partner on a multi-year deal.
The MI partnership comes close on the heels of a similar deal inked with IPL defending champions Gujarat Titans.
Through this strategic partnership, Cybeart is looking to leverage “maximum engagement” with India’s cricketing audience to become a household name in the country’s chair industry.
“Cybeart is thrilled to partner with India’s leading cricket team of the T20 circuit. Mumbai Indians is one of the most followed sporting teams all over the world and have multiple domestic as well as continental titles to their name. While we entered the Indian market only four months ago, we have quickly made our presence felt within the industry with our high-quality, comfort valuing products and this association is a testament to our growth,” said Krutik Patel, founder of Cybeart.
As part of the partnership deliverables for the upcoming IPL season, Cybeart will have chairs in the team hotel for players to experience the superior comfort while fans will also get the opportunity to do so, at the team’s home stadium, in an experience centre.
According to recent Grand View Research report, the global licensed sports merchandise market size was valued at $33.48 billion in 2022 and is expected to expand at a CAGR of 4.9% from 2023 to 2030. One of the major factors driving the market’s expansion is the growing population of sports enthusiasts, together with increased urbanization and the expansion of the online retail industry.
Cybeart’s partnerships with cricket heavyweights such as Mumbai Indians and Gujarat Titans are a significant step taken towards fulfilling the brand’s vision of becoming a global powerhouse of the chair industry.
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