MUMBAI: ZEE Entertainment Enterprises Limited has announced that the ongoing inaugural season of DP World International League T20 (ILT20) has clocked a viewership of over 100 miillion in India across ZEE’s 10 linear channels in the first 9 LIVE matches.
Basis the recent data released by BARC, over 108 million individual viewers tuned in across ZEE’s linear channels to catch the LIVE cricketing action from across India.
Organized by the Emirates Cricket Board, the inaugural season of UAE’s franchise-based tournament, boasting six teams and 34 matches, comprises 84 international and 24 UAE-based players.
The league’s franchise teams include Abu Dhabi Knight Riders (Kolkata Knight Riders), Desert Vipers (Lancer Capital), Dubai Capitals (GMR), Gulf Giants (Adani Sportsline), MI Emirates (Reliance Industries), and Sharjah Warriors (Capri Global).
Rahul Johri, president – Business, ZEE, said, “We are delighted with the overwhelming response for DP World ILT20’s inaugural edition. At ZEE, we are committed to present exciting cricketing action to our audiences, and we will continue to build our sports broadcast business in a robust manner. We believe that DP World ILT20 has the potential to garner a much stronger performance in the coming weeks.”
The league has also garnered advertising support from sponsors across categories, including PayTM, Kurkure Playz, Kent RO, and Gulf Oil for the 2023 edition.
ILT20 is being broadcast LIVE on ZEE’s 10 linear channels and streamed on ZEE5 since January 13th. Viewers can catch the live cricket action on Zee Cinema (SD & HD), Zee Anmol Cinema, Zee Thirai, Zee Bangla Cinema, Zee Zest (SD & HD), &Pictures HD, &Flix (SD & HD) and ZEE5 in India and globally.
