MUMBAI: The second season of business reality format show Shark Tank India, airing on the Sony network has announced CarDekho Group as the co-powered by sponsor on Sony Entertainment Television (SET) and poker platform PokerBaazi as co-powered by sponsor on Sony LIV respectively.
Shark Tank India as a show recognizes the zeal of entrepreneurship amongst people and offers them a platform to pitch to industry stalwarts.
This year, representing the startup ecosystem in the country, are sharks of season 1 – Aman Gupta (co-founder and CMO of boAt), Anupam Mittal (founder and CEO of Shaadi.com – People Group), Namita Thapar (executive director of Emcure Pharmaceuticals), Vineeta Singh (co-founder and CEO of SUGAR Cosmetics), Peyush Bansal (founder & CEO of Lenskart.com), along with new shark – Amit Jain CEO and co-founder – CarDekho Group, InsuranceDekho.com.
Shark Tank India 2 airs every Mon-Fri at 10 pm on Sony Entertainment Television and is streaming now on Sony LIV!
Charu Kishnani, EVP Marketing & Content, CarDekho Group, said: “We are elated to be associated with Shark Tank India 2.0. As a house of brands, CarDekho Group has been a proponent of entrepreneurship in India and strongly resonates with the focus Shark Tank brings on promoting ingenious business ideas.”
Speaking about the partnership, Navkiran Singh, founder and chief executive officer, Baazi Games, said, “We believe that the alignment of what defines poker as a skill-based sport cannot have an association better than Shark Tank India. In life and entrepreneurship, you need to keep making the right decisions over time and Shark Tank is one such medium that reflects the same ideology and that is why we choose to officially associate with the property.”
PokerBaazi is also celebrating Shark Tank Season 2 with several initiatives like #PokerTank, an edutainment series across social media platforms of PokerBaazi showcasing similarities between concepts of poker and decision making in entrepreneurial life.
