As a legion of Indian fans rejoice in Argentina’s World Cup glory, a brand named after football legend Diego Maradona is all set to enter the country under a licensing deal.
The association would enable the ‘Maradona’ brand to venture into different product categories through strategic partnerships with companies, head honchos of the Indian company that has acquired licensing rights in India for Maradona brand merchandise told PTI.
“We have been appointed by Sattvica SA, the owner of ‘Maradona’ brand, as their exclusive India partner,” Bradford License India executive director and CEO Sachin Goel told the newswire.
The authorization certificate to Bradford License India was issued last month.
The firm manages over 60 global brands in fashion, lifestyle, consumer goods, sports and other industries.
“We are in discussion for potential partnerships for Maradona merchandise with large fashion companies and e-commerce retailers. The products will be made available as per the partnership launch plans,” Goel said.
There is no region or state in focus, but youth and sports enthusiasts will be the target consumers, he added.
“The Maradona brand merchandise will take three-four months to be available in the market, and the campaign in India will be long term,” Goel said.
Asked about the potential of the brand in India, Argentina-based Fabian Olemberg, who along with Bradford License India has been authorised as an agent for the Maradona brand here, said, “Maradona was an icon of the game. His name alone is aspirational. There is enormous opportunity for it to do well across categories.”
Maradona, who helped Argentina lift the 1986 World Cup, is considered one of the greatest footballers of all time.
The South American nation became world champions again after 36 years on Sunday, defeating France 4-2 on penalties in a thrilling encounter.
