NEW DELHI: Homegrown wearable and audio brand Fire-Boltt Monday announced former Team India cricket captain Mahendra Singh Dhoni as its new brand ambassador.
Dhoni is the latest addition to Fire-Boltt’s highly aggressive marketing & endorsement plans for India. The legendary cricketer will be the leading face of the brand and take part in a variety of marketing, advertising, and endorsement activities for Fire-Boltt, which has once again asserted the top spot in the Indian smartwatch market with a claimed market share of 28%.
The partnership will not only allow the brand to aggressively expand its footprints across the country but will also strengthen its identity as the most reliable smartwatch brand in India.
The association with MS Dhoni will further help Fire-Boltt reach a wider audience not only in India but across the globe. This partnership will play a crucial role for the brand as the smartwatch market is growing at a rapid pace and the brand aims to set a benchmark in the smartwatch industry in the near future.
Talking about his association with the brand and the smartwatch, Dhoni said, “I’m glad to be associated with a brand that has a global appeal.”
Arnav Kishore, founder & CEO at Fire-Boltt, asserted, “We are extremely passionate about the addition of MS Dhoni to our group of inspiring ambassadors, he is a natural fit for the brand. The impeccable personality of MS Dhoni and his continuous fame marries well with our vision to carve a niche for ourselves in the fit-tech space. MS Dhoni is one of the most respected cricketers in the world of cricket and he remains to be an idol for aspiring cricketers across the globe. The association with this iconic wicketkeeper, captain, batsman, or one may say a living legend, reflects our unwavering commitment to offering people the best solution to their smartwatch woes.”
Aayushi Kishore, co-founder, Fire-Boltt, said, “The ethos of Fire-Boltt to foster a wholistic experience for each & every customer has been deeply imbibed in all the initiatives that we undertake here and MS Dhoni embodies Fire-Boltt’s fitness heritage seamlessly. From the factory level to the top management, true & cohesive efforts are reflected in all of our products, communication, branding and our customer relations. With this association, we wish to accentuate our capabilities and become a household name just like Mahendra Singh Dhoni.”
The sibling duo further added, “Our team’s relentless persuasion and the intuitive quality to remain agile have laid the foundation of our phenomenal growth and this also led us to become the no. 1 brand in the smartwatches market.”
Fire-Boltt currently lays claim to being the 4th largest brand internationally behind established brands such as Apple, Samsung & Huawei with global smartwatch market growth to 13% YoY in Q2.
Fire-Boltt has launched over 30 smartwatches over the past few months and has also announced its expansion plans to newer markets beyond India, including the Middle East and Europe, post receiving a positive response on the entire product line-up from the UAE market.
