MUMBAI: Indian cricket icon Sachin Tendulkar has partnered with digital collectibles platform Rario as an investor and will also be launching an non-fungible tokens (NFTs) series with them in due course.
Tendulkar will be a strategic investor in Rario, an NFT platform focusing on cricket. Iconic moments of Tendulkar’s life and career in the form of official NFTs will now be exclusively available only on Rario.com.
“It is exciting to see NFT technology bringing fans closer to sports, giving them an opportunity to treasure their favourite moments,” said Tendulkar. “The team at Rario was committed to building a cricket community using technology in a responsible way. I am therefore happy to partner with the team, to launch my digital collectibles exclusively on the Rario platform,” he added.
Ankit Wadhwa, founder and CEO of Rario, noted, “Partnering with the Master Blaster with him investing in Rario is a surreal feeling. It is a testament to our vision of making fandom more accessible.”
Tendulkar is Rario’s biggest catch after securing exclusive partnerships with the likes of Aaron Finch, Faf du Plessis, Rishabh Pant, Virender Sehwag, and Zaheer Khan.
Rario has secured partnerships with several cricket boards, major tournaments, and has a roster of over 900 international cricketers.
Polygon Studios, and Animoca are partners of Rario. The platform has sold over 150,000 NFTs since 2021, the announcement said.
