MUMBAI: Real Sports, a sports marketing agency from the house of JetSynthesys, has signed on ace badminton player Saina Nehwal.
The company will look at newer avenues for Saina to explore and grow her personal brand both within India and across global shores. Headquartered out of Pune, JetSynthesys is a new age digital entertainment and technology company with a global foray in gaming and esports, digital entertainment, wellness, and livelihoods.
Saina was earlier managed by Delhi-headquartered sports agency FairPlay Sports.
Talking about the association, Rajan Navani, CEO and founder, JetSynthesys, said, “At JetSynthesys, we always endeavour to foster purposeful partnerships. Now with Saina Nehwal onboard, we are optimistic about the success this association will bring to both parties. We are delighted to welcome her to our sporting family and hope this is the start of an exciting phase ahead.”
“Following Real Sports’ work which includes a roster of eminent sporting personalities, I am looking forward to leverage their industry knowledge and expertise to do interesting projects and collaborations in the future,” Saina commented.
Excited about the new development, Tarish Bhatt, chief business officer, Real Sports, added, “Our firm is very pleased to represent Saina Nehwal, who has achieved significant milestones throughout her career. Our team looks forward to nurturing her personal brand as she challenges new limits in her journey. We are grateful to Saina for trusting us.”
