KOLKATA: Bandhan Bank Thursday has roped in Sourav Ganguly as its brand ambassador.
Ganguly will help amplify the brand message of the bank and endorse its products and services, which it provides through its 5,644 banking outlets spread across 34 of the 36 states and Union territories in the country.
Commenting on the development, Chandra Shekhar Ghosh, MD and CEO, Bandhan Bank, said, “We are confident that this partnership will help us garner more attention, leading to greater awareness of the brand, and thus propelling us further in our growth story. This association is another step towards connecting strongly with consumers across the spectrum and reinforcing our ongoing mission of inclusive banking.”
In earlier announcements, Bandhan Bank had mentioned that the key focus areas in the next few years would be diversification of the asset portfolio; strengthening people capabilities, including hiring fresh talent; the development of in-house technology, analytics and digital capabilities; and the consolidation of CASA (current account savings account) by developing deeper customer engagement. The bank also plans to open 551 new branches this fiscal.
