NEW DELHI: Fitness platform FITTR Friday announced a strategic collaboration with Flexnest, which lays claim to being India’s 1st D2C brand curating smart fitness products for home workouts.
The partnership aims to accomplish their shared objective of creating smart connected fitness solutions for the Indian market and promote the concept of virtual fitness through at-home workouts.
As a part of the partnership, Fittr users will get special access to Flexnest equipment and Flexnest users will get access to Fittr’s fitness & nutrition offerings.
The stated aim of the collaborationis to inspire individuals & fitness enthusiasts to adopt any at-home activity as a regular form of exercise and raise their fitness level while having fun.