NEW DELHI: The second edition of SKY247.net Legends League Cricket (LLC) has recorded 16 million-plus unique viewers on digital streaming platforms in India and its digital footprints have also crossed 600 million fans across the world.
Quoting the latest Broadcast Audience Research Council (BARC) TV ratings, an official release asserts that the opening match of the season between India Maharajas and World Giants, played at Eden Gardens, was five times more than the ratings of the entire last season of the Legends league Cricket.
“The responses of the fans have been overwhelming this season and it reflects the increasing popularity of the Legends League Cricket. We look forward to ratings of other matches and hope it keeps going higher and higher,” said Raman Raheja, co-founder and CEO of Legends League Cricket.
Legends League Cricket, being hosted in India for the first time, has been broadcast across the US, Australia and the Indian subcontinent. While Star Sports, Disney+Hotstar and Fancode are official broadcast and streaming partners in India and the subcontinent, Willow TV and Kayo Sports, Fox Cricket are also the league’s exclusive broadcast and streaming partners in US and Australia respectively.
The ongoing season of Legends League Cricket has been witnessing the participation of many cricketing greats from across the world including Virender Sehwag, Gautam Gambhir, Chris Gayle, Mitchell Johnson, Jacques Kallis and Muttiah Muralitharan, among others.