MUMBAI: Ahead of the vivo Pro Kabaddi League season 9, which kicks off October 7, principal event owner Star Sports has unveiled its campaign #BhidegaTohBadhega.
The promo delivers the life lesson of “Bhidega toh Badhega” through the sport of kabaddi, using the narrative of you vs the world and doubt vs self-belief to land the example of never giving up in the face of an adversity. Whether it is him against the world or the world against him, whether it’s on the mat or the ‘akhada’, the player battles through the adversity to become a champion. The campaign epitomises the spirit of ‘keep moving forward’, a true testament to the sport of Kabaddi.
The PKL season 9 player auctions saw stars such as ‘High-flyer’ Pawan Kumar Sehrawat, Vikash Kandola, Guman Singh, Pardeep Narwal, ‘Sultan’ Fazal Atrachali, Mohammad Nabibaksh among others go under the hammer with big money spent to acquire their services.
With defending champions Dabang Delhi KC ready to defend their title and with the other 11 teams raring to go, there’s a lot on the line in this year’s edition of PKL.
