MUMBAI: Coca-Cola India has confirmed reports first published in May that it was extending its brand Limca into the hydrating sports drinks category, a first for the lemon-flavoured beverage, with Limca Sportz.
Ahead of the launch of Limca Sportz, Olympic Gold medalist Neeraj Chopra has been signed on as brand ambassador, Sanket Ray, president of India and Southwest Asia for The Coca-Cola Company, said in an interview.
The development comes as Coca-Cola reported its best-ever growth in quarterly volumes in India for the three months ended 31 June, as the company benefitted from a strong summer and greater availability of small-sized beverage packs.
“Commuting and travel has resumed, inflation has stabilized, the government has introduced food plans; plus we have the ICC T20 World Cup coming, so we’re optimistic about the next two quarters,” Ray said.
“India is a structural story, economically it is growing and has a large number of teenagers. So our view remains positive on demand especially in the upcoming holiday quarter, and we have a lot of room to grow,” Ray further mentioned.
