MUMBAI: FanCode has brought aboard former India Team India coach Ravi Shastri as the digital sports platform’s new brand ambassador.
FanCode has secured exclusive rights to India’s upcoming tour of the West Indies and ECB’s The Hundred and Shastri will lead the upcoming campaigns for these properties.
Shastri has been one of cricket’s most recognisable faces having served in a variety of roles throughout his career, including his on-field duty for India between 1981 to 1992, stint as a commentator, and his role as Team India’s head coach.
Starting 22nd July FanCode will becomes the first-ever platform to host a Team India bilateral only on digital.
The India tour of West Indies will be played during India’s prime-time with ODIs starting at 7pm and T20Is starting at 8pm IST, which is expected to bring 10 crore users to FanCode. The digital platform aims to reinvigorate sports broadcast by developing a holistic and immersive digital experience and giving the control to sports fans; this will be the key messaging for the upcoming campaign featuring Shastri.
Some fan-first features include on-demand real-time highlights where users can choose the highlight they want to watch during a live game; Real-time and interactive statistics and analytics overlaid throughout the live-stream like scores, heat map, wagon wheel, performance monitor, and career graph; an option to subscribe for ad-free viewing; and fans can also decide which commentator they want to listen to, besides choosing language feeds.
Welcoming the new ambassador, Yannick Colaco, co-founder of FanCode, said, “We are delighted to have Ravi Shastri onboard as our brand ambassador. Ravi is one of few sports personalities who has experienced success as a player, a coach and a broadcast analyst, and this has helped him develop a deep connection with casual and die-hard sports fans alike.”
Founded by sports industry veterans Colaco and Prasana Krishnan in March 2019, FanCode claims over 5 crore users accessing sports content, commerce and statistics through the FanCode App and www.fancode.com.
FanCode has partnered with domestic and international sports leagues and associations across multiple sports including the West Indies, Afghanistan, Ireland and Zimbabwe cricket boards; with the Bangladesh board for the Bangladesh Premier League; a four-year deal with the England and Wales Cricket Board (ECB) for The Hundred; ICC Pathway Events; the J League in football; Major League Baseball; and Fifa qualifiers for the African, North and Central American, and Caribbean regions, among others.
