NEW DELHI: Sports marketing company Rhiti Group, fronted by Indian cricketing icon MS Dhoni, has announced a partnership with Mumbai based convenience services provider Stanvee “to help elevate their brand experience and public profile”.
An agreement to this effect, which also involved Rhiti taking up equity stakes in Stanvee India, was signed by Arun Pandey, chairman & managing director (CMD), Rhiti Group and Suraj Kumar Behera, CMD, Stanvee Group, recently.
Financial terms and size of equity holding were not disclosed.
Pandey said: “Stanvee is an organization positioned perfectly to succeed in the digital economy of today and more so in the future. Consumers of the post-pandemic world are today willing to pay a premium for convenience and Stanvee’s offerings we believe have caught the pulse of the new age consumer. With Rhiti’s strengths in marketing and brand elevation, we are extremely confident of the roaring success of this partnership and look forward to exciting times together.”
Behera added: “We are glad to have Rhiti as our partners in our journey to become the most trusted and valued brand in consumer convenience services. Stanvee has just the right mix of easy to access services for consumers across the value-chain, in a post-pandemic Digital Economy. With the proven credentials of Rhiti, we believe our messaging and brand experience will reach the next level in what we believe, will be a mutually fulfilling partnership for years to come.”
