Elite Pro Basketball onboards former PepsiCo India exec as advisor

June 20: David Pross has joined the Elite Pro Basketball a first of its kind in India a 5×5 Pro Basketball League as an advisory board member for the league. 

Having worked in various countries across the globe, David Pross with all his experience will help the team in planning and executing the league. Organized by Elite Sports India (ESI), it will attract top players, coaches across India and will have the highest salaries in the Indian basketball circuit

As per an official release, Pross is someone who has a great idea of the Indian market as he has launched his fourth new business initiative in India with Mobile Global Esports (MOGO). He has also led the financial development of PepsiCo’s investment in India. This project achieved the first new launch of a global brand in India in 15 years, a market previously closed to investments by foreign consumer product companies. In his stint with R.J. Reynolds Tobacco Company, he managed to gain government approval, environmental clearances, and the industrial license for the only new foreign investment in India’s tobacco industry in 75 years.

David Pross commented, “Elite Pro Basketball gives the most exciting players in India a chance to prove their skills and create a dynamic showcase for the way basketball should be played — a fast-paced, nothing conceded, score-at-will game of the best.”

Sunny Bhandarkar, CEO of Elite Pro Basketball Pvt, Ltd., noted, “Having someone as experienced as Pross will certainly help us immensely. His inputs will be crucial in making this a World-class league, our initial conversations have already been beneficial, and he has some great ideas which we will be implementing.”
 

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