NEW YORK: Formula 1 has announced the renewal and expansion of its strategic partnership with Workday, a leader in enterprise cloud applications for finance and human resources.
The multi-year extension will see Workday now become a Regional Partner of F1 – reaching the sport’s fan base across Europe, the Middle East, and Africa (EMEA). The expanded partnership also includes the delivery of Workday content across F1 channels, including prominent trackside branding at European Grands Prix.
In addition, as F1 continues to identify ways to digitally accelerate, it has selected Workday’s Human Capital Management (HCM) for its internal business processes.
The combination of this expanded sponsorship and selection of the Workday HCM system, underscores the existing synergies between Workday and F1, where access to real-time information, the agility to respond quickly, and the ability to make informed decisions under pressure are vital to success.
