SINGAPORE: The Global Esports Federation Thursday announced the appointment of IMG as its strategic partner.
IMG will collaborate with the GEF and its strategic partner for esports services, FACEIT, to shape the inaugural Commonwealth Esports Championships in Birmingham this August.
IMG will also support and provide commercial consultancy for the second edition of the GEF’s flagship event – the Istanbul 2022 Global Esports Games in December.
IMG has been mandated to accelerate the global expansion of the GEF’s esports events portfolio, through the staging of live content, brand creation, event management, marketing, media distribution, and partnership rights management.
In 2021, IMG signed a consultancy partnership with the Global Esports Games Organizing Committee and successfully staged the inaugural Singapore 2021 Global Esports Games. The first-ever GEG attracted over 500 million accumulated views, including 4.4 million global live views during the two-day live event in Singapore.
