BENGALURU: McDowell’s No1 Soda, Diageo India’s soda brand, Thursday announced its association with Indian Premier League franchises Royal Challengers Bangalore, Kolkata Knight Riders, Mumbai Indians, Sunrisers Hyderabad and Rajasthan Royals as the Celebrations Partner during the ongoing season.
The fans of the teams can follow the hashtag #No1YaariCheers and share their fun cheers for their favourite team through the season and win exciting prizes.
The brand is encouraging its consumers to do with this campaign with cheers such as “Yaaron ke saath make it happen, limit main rakhna celebration”.
The campaign was ideated and created by the team at DDB Mudra. Talking about the creative concept, Sujay Ghosh, executive vice-president and business partner at DDB Mudra, says: “McDowell’s No1 has always stood for Yaari and mehfil (gathering). Cricket epitomizes both of these. Hence this cricket season, we took the opportunity to create a new way to celebrate. Chants (Cheers) will be the new language of fans and friends this year, powered by the teams and McDowell’s No1 Soda.”
