NEW DELHI: Micro-blogging platform Koo has partnered with the Pro Panja League ahead of the 2022 edition of the nationwide tournament, scheduled to kick-off “soon”.
The Koo App – which is the largest social platform for self-expression in native Indian languages – will enable athletes to converse and engage with fans from across India in their local languages, while bringing the intense action of the game to the platform, and providing users with an immersive sporting experience.
The Koo App empowers users to engage and converse in 10 languages – Hindi, Marathi, Tamil, Telugu, Kannada, Bengali, Assamese, Gujarati, Punjabi and English. By harnessing Koo’s smart features, which include the Multi-Lingual Koo – which seamlessly translates a message across the slew of languages on the platform – arm wrestlers will be able to amplify their reach among fans, build a connection and interact with them on a real-time basis.
Said Parvin Dabas, Co-founder, Pro Panja League, “I was looking to partner with a social media platform that had the ‘desi’ touch, and through which one could reach out to the ‘Real India’. I experienced that emotion with Koo when I started using the platform to connect with my fans. I am glad that Pro Panja League athletes will be able to reach out to masses in their local languages through the Koo App. I do believe that Koo and PPL both share similar values and I am looking forward to a successful collaboration.”
Said a Koo spokesperson, “India carries a rich sporting legacy with multiple native sports like kabaddi, kho-kho and panja that are tremendously popular with people from across India and ‘Bharat’. As a platform, we celebrate everything that India has to offer. We are thrilled to be associated with the action-packed Pro Panja League – 2022, and are certain that India’s most talented arm wrestlers will be able to leverage our multi-language platform to connect with their communities in their local languages, and garner significant traction and public support during the League. Koo will be the social media platform-of-choice for all kinds of banter related to the game of panja, just as we have been with other popular sports like cricket and kabaddi.”
Through the Pro Panja League, which is in affiliation with the Indian Arm Wrestling Federation, co-founders Parvin Dabas and Preeti Jhangiani are formalizing a popular past-time sport in India and giving a platform to panja players from across the country, to not only build a name, but to also benefit financially.
With a long-term vision of ensuring the popularity and commercial viability of the sport, the League will follow a franchise-based format this year, along with mega matches and ranking tournaments.
The League aims to make the sport as inclusive as possible, with a specially-abled competition category.
